Subsequent collaborations include Rilu Rilu Fairilu from 2016 and Beatcats from 2020. In 2006, Sanrio launched Sanrio Digital together with Typhoon Games to expand to the Internet, online games, and mobile services.īeginning with Jewelpet in 2008, Sanrio started collaborating with Sega Toys in creating characters intended to become media franchises. The company has partnered with UNICEF since 1984. In late 2003, Sanrio won the "Top Brand with a Conscience" award from the Medinge Group of Sweden for its communication principles. For a short time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio's lineup however, the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989. Specific characters are rotated in and out of active production. Sanrio constantly adds new characters to its lineup. The popular feline whose mouth is usually invisible has had both peaks and drops in sales over the years but always has been the highest contributor to Sanrio's sales. Hello Kitty was added to the lineup of early Sanrio characters in 1974 and the first related merchandise was released the following year. The first original Sanrio character, Coro Chan, was introduced in 1973. Tsuji hired his own designers to create characters for Sanrio, so as to not have to pay outside royalty fees. The company's European website gives another origin of the name, saying the name comes from the Spanish words san ('holy') and río ('river'). The remaining o was added from the ou ( オウ) sound people make when they are excited. In the book Kore ga Sanrio no Himitsu Desu ( これがサンリオの秘密です) or These are Sanrio's Secrets Tsuji, Sanrio's founder, said that Yamanashi ( 山梨), part of the company's former name, has an alternative on'yomi reading of Sanri. In 1973 the company was officially established under the name Sanrio. In the late 1960s the company began producing goods with the dog character Snoopy, from the American comic strip Peanuts, after acquiring the Japanese licensing rights. He began using existing cartoon characters for his merchandise. Tsuji noticed his success gained by merely adding a cute design to the sandals. In 1962, Tsuji expanded his enterprise from silk to rubber sandals with flowers painted on them. Shintaro Tsuji founded Sanrio on August 10, 1960, then known as the Yamanashi Silk Company using ¥1,000,000 in capital. History Sanrio store in Den-en-chōfu, Ōta, Tokyo The company also runs a franchise of KFC in Saitama Prefecture. ( kokoro being Japanese for 'heart') is best known for the Actroid android. Their animatronics branch, called Kokoro Company, Ltd. Men characters and Japanese licensing rights to the Peanuts characters. īesides selling character goods, Sanrio takes part in film production and publishing. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. ( 株式会社サンリオ, Kabushikigaisha Sanrio) is a Japanese entertainment company.
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